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What would the slow kind of pop music be called?

Like Elton John kind of music? I know it isn't classical so it's pop but what's it called? Or, answer this: What kind of music would be played in a book store? Please provide the artist and/or a song example. Thanks so much!

Public Comments

1. Adult Contemporary I guess.
2. This type of song is often called a ballad. definition: ballad: A song or poem that tells a story, a slow popular song often about love
3. That would be called elevator music / music to lapse into a coma by .
4. I dont know....jazz maybe?
5. easy listening
6. one word: BORING